01
Tender Monitoring
Continuous automated monitoring of PNCP and Compras.gov.br against your profile — industry, categories, regions. Weekly briefing in German or English.
EU · Mercosur · Since May 2026
Between two shores, one passage. — EU–Brazil Market Entry & Public Procurement Advisory
A boutique landing partner for European mid-market firms entering Brazil — and for European bidders on Brazilian public tenders. Strategy, law and local execution from a single desk in Santa Catarina.
Draft v0.2
14 July 2026
Florianópolis · Santa Catarina
Cologne · North Rhine-Westphalia
Cologne · North Rhine-Westphalia
— Two ports. One passage.
The market window
EU–Mercosur is live. The calculation just changed.
The interim trade agreement has been in provisional application since 1 May 2026. Tariffs on machinery, vehicles, pharma and chemicals fall in steps — and Brazilian public procurement opens to EU firms for the first time, down to the regional level.
€4 bn+
Annual EU tariff savings
€8 bn+
Brazilian federal procurement per year
R$ 288 bn
2026 transport concession pipeline
19 GW
March 2026 capacity auction
- 01Tariff cuts
Autos previously up to 35%, machinery 14–20%, pharma up to 14% — a structural shift for the German Mittelstand.
- 02Procurement opens
EU firms may now bid on Brazilian public tenders, including at state and municipal level, with only narrow exceptions.
- 03Political tailwind
Berlin was among the strongest supporters; the BDI is actively pushing entry — demand for execution partners is here now.
- 04Services & digital
Cross-border services — including digital and financial — become materially easier. Directly relevant to fintech and identity.
Positioning
We don't sell slides. We land the business.
Not a strategy consultancy. A market-entry boutique with an execution mandate — a Landing Partner. What you receive at the end is not a study but a working presence in Brazil: entity incorporated, registrations done, first hires, first customers, or first bids submitted for public tenders.
“Strategy, law and local execution from one desk. No hand-offs, no translations lost in the middle.”
Pillar I
Market Entry — EU to Brazil
For German-speaking mid-market firms from machinery, automotive supply, software and fintech — €10–500m revenue. Large enough to make the move, too small for a full country organisation.
01
Readiness Check
Fixed-price analysis in 3–4 weeks: market potential, tariff and tax situation under the iTA, regulatory hurdles, cost estimate, go/no-go recommendation.
€9,000–15,000 fixed
02
Market Entry Sprint
3–6 months of execution: legal form and incorporation (Ltda), registrations, bank account, first hires, distributor and partner search, first customer conversations.
€5,000–10,000/mo + success
03
Landing Retainer
Ongoing support as the extended arm on the ground: light management, authorities, accounting oversight, escalations, growth.
€3,000–8,000/mo
Prices as ranges, to be validated in the market. The tier model mirrors what Moritz and Tiago already practice: monthly retainer plus projects.
Pillar II
The Public Tender Desk
Brazil runs the largest public procurement market in Latin America — federal, 26 states plus a capital district, and 5,500+ municipalities. Under Law 14.133/2021 everything publishes on PNCP; open data since late 2025 makes automated monitoring possible. EU-Mercosur now grants EU firms an enforceable right to bid.
200,000+
Federal procedures in 2025
R$ 150 bn
Federal spend 2025 (~€25 bn)
US$ 75 bn
Public health procurement market
R$ 288 bn
Transport concessions 2026
02
Bid Readiness
SICAF registration, digital certificates, tax clearances, and — where needed — incorporation of a Brazilian bidding entity. Eligibility review per tender.
03
Consortium Structure
Identification and onboarding of Brazilian partners, consortium agreements, liability and tax optimisation via Mendonça dos Santos.
04
Bid Management
Translation and localisation of the offer, Brazilian tax and pricing logic, on-time electronic submission (pregão eletrônico).
05
Procedure & Appeals
Legal support throughout: clarifications, appeals, contract award, performance bonds.
06
Contract Phase
Contract management, anticorruption compliance, escalations, amendments — as a continuing retainer.
Two partners, one desk
Legal depth, operational grip.
A clean puzzle without overlap. Strategy, sales and digital on one side; company law, tax and procurement law on the other. Both partners are already resident in the market they represent.
01 — DE / BR
Moritz Cremer
Managing Partner — Santa Catarina Consulting Ltda
German entrepreneur who built and ran an operating business in Brazil (Tangerina Multimarcas). Digital identity and fintech background through Signicat. DACH network, go-to-market and partner search across the Mittelstand.
02 — BR
Tiago Mendonça dos Santos
Legal Partner — Mendonça dos Santos
Brazilian counsel with proven practice in corporate, labour, trademark, real estate, procurement and contract law — precisely the disciplines that carry market entry and public bidding.
First conversation
Book a readiness call.
One 45-minute call, in German, English or Portuguese. We map your product to the current tariff schedule, name the two or three procurement categories that could fit you, and tell you honestly whether now is the moment. No slides.